In retail media advertising, attribution is the process through which one identifies which sets of actions led to the sale of a product.
Criteo Commerce Max measures sales attribution to determine what part of your retail media activity led to purchases by the shoppers that you reached.
We measure retail media attribution in our internal reports through Attributed Sales and ROAS (Return on Advertising Spend) metrics.
Our attribution methodology is made of three things:
User Matching: We only attribute purchases made by shoppers you've reached with your ad(s)
SKU Matching: We only attribute purchases of products that were related to your ad(s)
Look Back Window: We only attribute purchases made within a selected time after your ad was either clicked on or seen.
You can change your attribution at any time, and all data and dashboards in the platform will update retroactively to match your new settings in just a few hours.
To learn more about attribution including user matching and product matching, check out our guide About Attribution.