About Open Auction Campaigns
Powered by the strongest machine learning technology for retail, Open Auction campaigns deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages. This gives advertisers the opportunity to increase their share of the digital shelf and sales.
An Open Auction campaign runs on a first-price auction cost-per-click (CPC) basis. Advertisers can choose the bid they’re willing to pay every time a shopper engages with their ad and take part in the inventory auction for a chance to win the placement.
An Open Auction campaign runs on a first-price auction cost-per-click (CPC) basis. Advertisers can choose the bid they’re willing to pay every time a shopper engages with their ad and take part in the inventory auction for a chance to win the placement.
Sponsored Products ad
Sponsored Products Ads
You can build Sponsored Products ads for Open Auction campaigns. The native design of Sponsored Products ads match each retailer’s site and app pages for a seamless shopper experience. The ad format consists of a sponsored product that blends in with organic content. Criteo's Retail Media creative engine simply gathers all the native elements from the retailer’s feed to automatically create the sponsored ads.