Copy of - (Off-site) Build a Creative

Once you have selected to build an Off-site creative, you can either select Static Display or Video. You will be able to associate this creative to your off-site campaign.

Ad Redirection

Select the retailer you would like your ad to redirect back to. This retailer's first party data will be used to power your ads.

Next, assign a brand to your ad. This must match the brand of the products you would like to advertise.  

Redirection Link

Enter the Advertiser URL. This will not redirect anywhere, but is used for verification purposes. The content of your creative should relate to this advertiser.

Enter the Clickthrough URL, which redirects shoppers to the final landing page you would like them to land on. This must be a page on the chosen retailer’s website. We recommend a product detail page, or brand page for best performance.

Settings

Name the creative. The name you choose will be shown in the Creative Library and will appear during the line item creation process.

Image Banner Creative

• Display Settings

  • Drop your creative image file onto the page or upload it from your computer. From here, you’ll enter the width and height of the creative. Dimensions can be found within the properties of the file itself.

Video Creative

• Video Type

  • From your files: If selecting a creative from your computer, enter the video settings

  • From an external server: If uploading a creative from an external server, the below video settings should populate automatically. Double check the information to ensure everything is pulling in correctly.

    • Video Settings

      • Video URL (from external server only)

      • Vast Version

      • Video Duration

      • Mime Type (from external server only)

      • API Framework

A 3rd Party Tracker is an additional measurement beyond what is available in the Criteo platform. Trackers, in the form of either an image code or javascript code, are appended to ads for a number of reasons, including 3rd party verification to ensure your ads are not attributing any fraudulent clicks.

For Image Banner Creatives and Video creatives, click +Tracker to select the tracker type and corresponding URL, code, or input to append the tracker to your ad.

3rd Party Pre-Bid Targeting Partners

Maintaining a brands' positive reputation is key for advertisers and Criteo understands the impact that brand safety and invalid traffic can have. We work with the global leaders in digital media quality, which makes them the perfect trusted partners for Criteo's Commerce Max offering to our brands, agencies, and retailers. 

Commerce Max pre-bid targeting ensures that bidding happens only on quality impressions, which helps to save costs and lower block rates. It also helps to protect your brand, avoid invalid traffic and fraud, as well as reduce waste and maximize return.

Categorization

Select one or more categories for each: 

• IAB Creative Categories: Select the category from the drop-down that most closely aligns with your brand or product. This field is required and used for external publisher approvals.

• IAB Creative Attributes (optional): This is optional but should be specified in case of any specific behavior of the creative. For example, if an ad is expandable or has autoplay, etc. 

  • This field can help your ad enter more auctions where publishers require tags. It gives publishers a heads up for what kind of ads are coming into their website and on which inventory pages, as well as allows the option to opt in or out of different types of ads. For example, some ads may be disruptive to the user experience.

• Google Certified Vendors (optional): This is optional but should be selected if the creative includes any third-party calls. 

• Google Creative Attributes (optional): If trading with Google, set this to signal how the creative interacts with the page and the user. This declares any specific behavior of the creative. 

Finally, click Save. You'll now be able to view your creative in the Creative Library, as well as associate your creative to a line item.