Balances are required to run campaigns in your Criteo Retail Media account. They can also be used to control costs across multiple campaigns over time, in addition to campaign budgets.
To create or edit a balance, you need a Business Manager or Admin user role.
In RMP, click Billing > Balances.
Click + Balance.
Enter a name for the balance.
If you have a Purchase Order, you can add the PO Number. Note that the PO Number will appear on invoices.
Select Uncapped if you don’t want to limit your spend across campaigns. If you’d rather add a spend cap across campaigns, select Capped and enter the amount of your choice.
Enter a requested start date and, if applicable, an end date.
Click Next.
Select one or multiple campaigns (if they’re already created) to link them to your balance. If your campaigns are not created yet, proceed to the next step, as campaigns can be linked later on.
Click Create Balance.
Add Campaigns to a Balance
Click Billing > Balances.
Click the name of the balance to which you want to add campaigns.
Select one or multiple campaigns to link to your balance.
