What is the Criteo Shopper Graph?
Powered by machine learning, the Criteo Shopper Graph connects user identifiers cross-device and predicts shopping behavior, with the ultimate goal of providing relevant & impactful advertising to consumers. The data is analyzed and aggregated from our network of tens of thousands of retailers, brands and publishers from across the globe.
Criteo’s Shopper Graph is made up of 3 key functionalities, which allow us to provide more personalized advertising:
Our Identity Graph: connects user identifiers cross-device (allows us to create a consistent experience with users as they switch between devices, browsers, environments, etc.)
Our Universal Catalog: standardizes and classifies product feeds (allows us to map product items into a universally understood catalog such as the category, brand name and price range)
Our Interest Map: maps & measures all actions taken across the customer timelines (allows us to understand which actions lead up to a final sale)
What data do we collect from advertisers for the shopper graph?
Criteo collects user-product interactions, which includes pages browsed, products added to basket, product listings and site interactions. Any data collected is aggregated at a user-level & cross-advertiser level (for example, a new sale on the advertiser website will be collected at the user level and aggregated within a standardized product category at a cross-advertiser level). We follow the below principles:
We never collect PII information or record directly identifying information (i.e: data that can reveal racial or ethnic origin, political opinion, religious or philosophical beliefs, genetic or biometrics data, health data, sex life or secual orientation, financial information such as bank account numbers or credit card numbers)
We never store any original files containing emails
We encrypt any email addresses that are transmitted through our service using SHA256 of MD5 hash
We minimize data retention by removing all cookies and/or hashed data after 13 months