Digital Shelf Talker

Digital Shelf Talker is a responsive vertical display banner with a still image and a redirect link.

Points to remember:

1. Available within the grid.

2. Redirects to 1 URL:

   • On desktop via Branding Zone and call-to-action button.

   • On mobile via Branding Zone.

Design Checklist

Web Accessibility Compliance

• Creative meets WCAG 2.0 Level AA contrast requirements – check here.

• Creative meets Web Accessibility text size requirements.

Desktop

1. Dimensions

   • The image should be exactly 270 x 390 px or 310 x 500 px (size depends on the retailer).

2. Safety Zone

   • All crucial imagery, logos, and text should be included within the safety zone.

3. Export

   • The image should be JPEG, PNG, or GIF format.

   • The creative should have a resolution of 72 DPI.

   • The image file size should not be more than larger than 300 KB.

4. Customizations

   • Provide HEX code for background color.

   • Optional add-on: Provide HEX code for CTA button(s) color & CTA text and URL.

Mobile

1. Dimensions

   • The image should be exactly 1242 x 300 px.

2. Export

   • The creative should be JPEG, PNG, or GIF format.

   • The creative should have a resolution of 72 DPI.

   • The creative file size should not be more than 300 KB.

To learn more about this format including major guidelines and sample creatives, check out our guide Creative Formats.