What is Onsite Video?
Onsite Video refers to video advertisements you can incorporate into your Onsite Display Campaigns. They are designed to capture the attention of potential customers and introduce them to your brand and products effectively.
These video ads are tailored for the early stages of the buying process, aiming to raise awareness among customers who may not yet be familiar with your brand or offerings. The dynamic nature of video content helps to engage viewers more effectively than static ads, making it a powerful tool for drawing attention.
By utilizing Onsite Video ads, you can place your ads in high-visibility areas on the retailer's website, ensuring they reach your target audience at the right moment.
Benefits of Onsite Video
Enhance Brand Awareness: Improve brand visibility and boost product recognition among customers.
Increase Engagement: Drive stronger engagement with associated products, encouraging shoppers to explore more.
Additional Touchpoint: Create another opportunity to connect with shoppers during their purchasing journey.
Performance Insights: Leverage Criteo analytics to gain insights into video performance, including specific metrics tailored to your campaigns.
Optimize Media Mix: Enhance the overall performance of your onsite media strategy by integrating this additional format.
How it works?
Create an Impactful Ad: Collaborate with Criteo Creative Services to develop a compelling video ad. Our team will guide you through the approval process to ensure your ad meets all requirements.
Audience Selection: You select a target audience based on the retailer’s real-time and historical data, allowing for precise targeting to reach the right consumers.
Ad Delivery: Criteo delivers the video ad directly on the retail site, ensuring it is prominently featured for maximum exposure.
Shopper Engagement: Shoppers interact with the ad by viewing products, adding items to their cart, or clicking for more information, facilitating direct engagement.
Enhanced Visibility: You benefit from premium visibility, increasing the chances of product recognition and consideration among potential customers.