New RMP Metrics

We recently released several new metrics to the Retail Media Platform. The following is a detailed breakdown of what new metrics are available, where you can find them, and how they’re calculated.  

Campaign Dates  

• Available for Open Auction and Preferred Deals campaigns.

• You can now view a campaign's start and end dates on the upper right corner of the Analytics > Campaign Summary report and in the Start Date and End Date columns on the Campaigns page.  

  • Previously, these dates were only available at the line item level. 

• These are the start and end dates you entered when setting up the campaign. 

  • If you did not select start and end dates for a Preferred Deals campaign, the earliest line item start date and the latest line item end date within the campaign will display. 

Remaining Budget Percentage 

• Available for Open Auction and Preferred Deals campaigns. 

• Remaining Budget is a new column on the Campaigns and Line Items pages.

• Calculated as the remaining budget divided by the campaign or line item’s total budget. 

  • In Open Auction campaigns, if the campaign or line item is uncapped, the remaining budget percentage will not be available. 

Average CPM 

• Only available for Preferred Deals campaigns. 

• Average CPM is a new column on the Campaigns and Line Items pages. 

• Calculated as the total cost of impressions served divided by the total number of impressions. 

Spend Pace 

• Only available for Preferred Deals campaigns.  

• Spend Pace is a new column on the Campaigns and Line Items pages. It indicates whether your campaign or line item is pacing ahead or behind and by how much.  

• Calculated as the difference between planned spend (based on the selected budget and pace settings for campaigns and line items) and actual spend. 

  • This difference is expressed both as a currency value and a percentage. 

For information on all metrics available in the platform, see Demand-Side Metrics.