Onsite Display Auction Campaigns (CYield) | Commerce Max In-Platform Help Center

What are Onsite Display Auction Campaigns?

Onsite Display Auction Campaigns use real-time technology to help advertisers reach shoppers with the most relevant ads at the best possible moment.

These campaigns run on a real-time bidding (RTB) system, powered by advanced machine learning.

Why use this campaign type?

Ads are delivered based on what’s most relevant to each shopper.
Advertisers compete in a first-price auction, where the highest bid wins and is paid exactly as bid.
Bids are placed dynamically, in real-time, based on the value of each placement.

This ensures that your retail media space is used efficiently, showing the right ad to the right shopper and helping drive better results for advertisers and retailers alike.

Points to remember before launch

Before introducing the Auction Buy Type to your monetization program, there are several strategic decisions you need to make. Working closely with your Criteo team will ensure a smooth and successful launch. Here’s a step-by-step guide to help you through the process.

Floor Price: You’ll set a specific minimum CPM for Auction line items separate from the minimum CPM for Preferred Deals. Once determined, Your Criteo team will update your rate card to reflect the new minimums.

You can input a specific minimum CPM for each format on each of your page types – for instance, the Flagship unit can have different a CPM minimum on the Category and Search page types.

Additionally, category premiums may be applied at Level 1 and 2. This premium will be added to the initial CPM and will apply to all child categories.

If the Flagship unit for Category pages has a minimum CPM of $15 and you set a $5 category premium to the Apparel category, brands and advertisers cannot bid below $20 for a Flagship unit on an apparel page.

Available Buy Types: You may choose which buy types to enable for your monetization program including Sponsorships, Preferred Deals or Auction (you have the ability to enable all or just 1). Consider how you’d like to structure the available buy types for your monetization program and how you’ll notify advertisers of the changes. Or any changes you may want to make in the future that would require a transition plan.

Campaign Management: Ensure that the users responsible for campaign setup and management – whether Criteos, internal teams, or advertisers themselves – are prepared for the upcoming workflow changes.