Best Practices

Engaging on-screen text

  • Very important so that any message conveyed by the voiceover can reach all users.

  • Use a clear sans-serif font like Helvetica, over a black overlay

  • Ensure text is easily readable on both desktop and mobile screens

Perfecting your video duration

  • Craft your message within 15-30 seconds

  • Keep in mind that the video will restart automatically once it’s finished so ensure a seamless flow

Product Emphasis

  • Highlight your product's unique selling points

  • The products should be showcased in the opening seconds of your video