Onsite Video Reporting

Our platform provides a comprehensive, transparent view of your video campaign performance, offering deep insights into consumer interactions and sales outcomes.

Frequency: Track how often your audience views your video content.
Completions: Measure how many viewers watched your video to the end.
Quartiles: Analyze engagement at different stages of your video (25%, 50%, 75%, 100%).
Mutes/Unmutes: See how many times the video audio was muted or unmuted during playback.
Plays/Pauses: Understand how often your video was played or paused by the viewer.
Viewability: Measure the percentage of the video that was actually seen by users.
Clicks: Track how many viewers clicked on your video or ad during or after the playback.
Units: Monitor the number of units sold directly attributed to the campaign.
Assisted Units: See how many units were influenced by the video but not directly purchased.
Sales: Get detailed insights into the sales volume driven by your video campaign.
Assisted Sales: Measure sales influenced by your campaign even if they occurred later or through another channel.
Cost per View (CPV): The cost of a video that starts playing with at least 50% of the ad visible on the screen for a minimum of 2 seconds.
Cost per Completed View (CPCV): The cost associated with a video that is played to completion.

With this unified view, you can optimize your campaigns in real time, improve ROI, and drive more sales based on actionable data. To learn more, please see Video Metrics.