Onsite Video Reporting

Our platform provides a comprehensive, transparent view of your video campaign performance, offering deep insights into consumer interactions and sales outcomes.

Key Features:

• Flexible Attribution Windows: Customize the timeframes to align with your campaign goals and accurately measure performance.

• Transparent Attribution: Ensure consistent attribution for the same SKU, category, and brand across all channels.

• Closed-Loop Measurement: Gain full visibility into SKU-level sales data, with retailer transparency, for a clear understanding of sales impact.

Performance Metrics:

• Frequency: Track how often your audience views your video content.

• Completions: Measure how many viewers watched your video to the end.

• Quartiles: Analyze engagement at different stages of your video (25%, 50%, 75%, 100%).

• Mutes/Unmutes: See how many times the video audio was muted or unmuted during playback.

• Plays/Pauses: Understand how often your video was played or paused by the viewer.

• Viewability: Measure the percentage of the video that was actually seen by users.

• Clicks: Track how many viewers clicked on your video or ad during or after the playback.

• Units: Monitor the number of units sold directly attributed to the campaign.

• Assisted Units: See how many units were influenced by the video but not directly purchased.

• Sales: Get detailed insights into the sales volume driven by your video campaign.

• Assisted Sales: Measure sales influenced by your campaign even if they occurred later or through another channel.

With this unified view, you can optimize your campaigns in real-time, improve ROI, and drive more sales based on actionable data.