Organize a Campaign

Use the following guidelines to organize your campaign by brand:

In my account, I have one brand that covers one category

You can create one campaign per time period.
Include as many line items as needed. These line items represent your strategy. You can group them by products (SKUs), budget cap, pacing, and so on.
The engine will benefit from having all line items bundled (more volume), and you benefit from cross line item optimization (also called cross category optimization).
Sales attribution is deduplicated across all accounts. This means that a sale can be attributed to a single campaign once for all accounts. For more information, see About Attribution.

In my account, I have one brand that covers multiple categories

You can create one campaign per category per time period. Make sure that you don’t have the same SKU in multiple campaigns.
Include as many line items as needed in each campaign. These line items represent your strategy for each of your categories (budget caps, optimization, and so on).
Each campaign runs on different categories and, as a result, on different SKUs. You can view category-level reporting on the Analytics > Campaign Summary and Activity Dashboard reports.
Sales attribution is deduplicated across all accounts. This means that a sale can be attributed to a single campaign once for all accounts. For more information, see About Attribution.

You can create one campaign per time period.
Include as many line items as needed, grouped by product taxonomy (one line item = one category).
The engine will benefit from having all line items bundled (more volume), and you will benefit from cross line item optimization (also called cross category optimization).
Sales attribution is deduplicated across all accounts. This means that a sale can be attributed to a single campaign once for all accounts. For more information, see About Attribution.

In my account, I have multiple child brands that cover one or several categories

You can create one campaign per brand per time period.
Include as many line items as needed in each campaign. Stick to the same campaign’s brand: line items represent your strategy (group by products, budget caps, pacing, and so on).
You can view brand-level reporting on the Analytics > Campaign Summary and Activity Dashboard reports.
Sales attribution is deduplicated across all accounts. This means that a sale can be attributed to a single campaign once for all accounts. For more information, see About Attribution.