Optimization Goal and Strategy Targets
Dynamic bidding allows advertisers to automatically adjust their bids to meet specific sales or Return on Ad Spend (ROAS) targets.
This flexibility helps you drive higher traffic to your site and increase the value of your onsite inventory.
By aligning bids with sales goals, you can:
Boost Site Traffic: Adjust bids to attract more visitors, driving increased engagement and conversions.
Increase Inventory Value: Bid intelligently based on the value of specific products, optimizing ad spend.
Maximize GMV: Ensure that ad spend directly correlates with sales growth, increasing the overall value of transactions on the site.
Optimization Goal
In this step, advertisers select the optimization goal for the campaign:
Optimize for Conversions: This strategy focuses on maximizing sales while minimizing the cost per order, all within the designated budget. Advertisers will be charged for impressions. The goal is to generate as many conversions as possible while adhering to the specified maximum Cost Per Order (CPO), if one is provided.
Optimize for Revenue: This strategy aims to achieve the highest volume of sales possible while staying within the budget. Advertisers will be charged for impressions. The objective is to drive as high revenue as possible while respecting the specified minimum Return on Ad Spend (ROAS), if one is provided.
Optimize for Complete Video Views (Video only): This strategy will buy as many completed views as possible while delivering the line item budget. Advertisers pay for impressions with a Max CPM (optional). Strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.
Optimize for Qualified Clicks (Image and Dynamic Display only): This strategy will buy as many landed clicks (clicks that have at least 2 advertiser events within an hour of the click) as possible while delivering the line item budget. Advertisers pay for impressions with a Max CPM (optional). The strategy will aim to buy as many impressions as possible always respecting the specified maximal CPM, if specified.