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Self-Serve Ratecard Management Tools

Within your Supply Account, you can manage your pricing strategy in self-service by updating the rates applied to your assets (inventory and data).

To access the tools:

  • Click on the Tools tab from the top navigation bar and navigate to the Pricing section.

  • Within the Pricing section, you can access different dashboards to manage your different types of rates:

    1. CPC Auction: CPC rates are used as category floors for Sponsored Product auction-based inventory.

    2. CPM Preferred Deals: CPM rates applied to Onsite Display and Onsite Video preferred deals inventory.

    3. Data Rates: CPM rates applied to Onsite or Offsite campaigns for the use of your first party data for advanced targeting.