(Offsite) Audiences Guide

Audiences consist of people whom you wish to target in your marketing campaigns, grouping them based on specific characteristics, interests, or shopping behaviors.

The Audience Library houses your list of created audiences and allows you to generate new audiences directly through the Audience Builder. A new tab will appear for this purpose. 

You will see the following details for each of the existing audiences:  

• Name: The designated name for the audience. 

• Linked Line Items: All line items associated with the created audience. 

• Size: The total number of individuals within the audience. 

• Retailer: The Retailer to which the audience is attributed. 

• Last Updated: The most recent modification that was made to the audience. 

• Created By: The user responsible for the creation of the audience. 

To create a new audience, you will have to click on the +Audience button on the page, which will open up the Audience Builder.

In our Commerce Max platform, an audience segment can consist of Event Segments and/or Contact List Segments.

And, our Audience Builder allows you to combine these Event Segments and Contact List Segments to create an Audience Segment you can target in your campaigns.

After creating an audience, you can associate it with a Line Item so that the Line Item targets those shoppers. The Line Item and the Audience must be targeting the same brand and have the same retailer to be associated with each other. See How to Associate an Audience to a Line Item below for more information.  

The Audience Builder is a tool that grants fine-tuned control over audience targeting strategy, enhancing precision and effectiveness in reaching the desired audience. It is a powerful tool designed to empower you with the capability to create highly targeted audience segments by seamlessly combining various segments.

Audiences built here can be used across multiple Offsite campaigns and Line Items.

In our Audience Builder, you can mix and match Events and Contact Lists, combining them with algebraic operations such as OR & AND, and Include & Exclude to create specific audiences to target in your campaigns.  

• Combinations: 

  • Or: Combine segments with "or" to target anyone fitting either segment. 

  • And: Combine segments with "and" to target only individuals fitting both segments. 

• Intersections: 

  • Include: Target people as part of this segment with your ads. 

  • Exclude: Ensure people in this segment are not targeted by your ads. 

These operations work with the concept of Boolean Logic which you learn more about under the How to build an audience? section in this guide. 

Types of Segments

Segments are the building blocks of the Audience Builder, forming the basis of audiences. There are two types of segments:

The Event Segment is a targeted audience based on user behaviors and actions, such as purchases, interactions with specific categories, brands, or price ranges on a retailer's website or app. 

It allows you to tailor your campaigns to users who have demonstrated particular actions or interests within a specified time frame, enhancing the precision of audience targeting.

This tab contains all the previous event segments created based on user behavior and activity. You will see the following details for each of the existing Event Segments:

• Name: The designated name for the audience.  

• Size: The total number of individuals within the audience.  

• Retailer: The Retailer to which the audience is attributed.  

• User Action: 'Viewed Products', 'Purchased Products', and 'Added Products to the Cart'.

• Lookback: The period to consider for the action taken.  

• Last Updated: The most recent modification that was made to the audience.  

You can create new segments by clicking on the +Events button based on actions such as Viewed Products, Purchased Products, and Added Products to Cart. You can choose your audience based on the products they have interacted with, including Categories, Brands, or both. 

Check out the How to Create Event Segments section in this guide to learn in detail how to create a new Event Segment and include it in an audience.